"The ONLY Reason Your Prospects Will Ever Join Your Downline"
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Now so far in the lessons you’ve gone through up to this point you now know that other networkers are your true target market.
In other words, they’re the ones that are most likely to join your downline and actually produce for you.
And recruiting them into your business is THE key to creating massive wealth in this industry with almost zero effort... once you learn the key to recruiting them.
I mean, that's kind of the catch though, isn't it [fname]?
Because if you've ever tried to recruit another network marketers into your business what almost always happens?
...you get into that "mine is better than yours" garbage, with the usual... "we have a better comp plan", or "our products are better...", and so on.
Well the reality is that it actually is incredibly easy to recruit other networkers into your business, but you have to do it in a SPECIFIC way in order for it to work.
So for this lesson, I want you to understand exactly why people REALLY join you, because once you learn that key, people will flock to join your downline literally at the click of a button...and that's no joke. I do it all the time.
And believe it or not, once again it starts by re-thinking everything you thought you knew about this industry.
Think about this for a second...
Why are you in your opportunity?
I mean really ask yourself that question, don't just think it's rhetoric.
Deep down, why are you a distributor in your opportunity?
...and I'll give you a hint that will help you get the answer.
What are your goals of being a distributor?
The answer to that question is why you are REALLY in your opportunity.
Is your goal to make some extra money? Have a residual income? Have freedom of time? Send your kids to college? Bring your spouse home from work? Be financially independent?
We could go on and on...
But whatever they are, I can guarantee you that NONE of them have ANYTHING to do with the actual products, compensation plans, or anything else relating specifically to your company.
You may think that products, compensation plans, and so on is the reason you are a part of your opportunity, but ONLY because you think that they give you the best chance at achieving your real goal - which is to make more money.
If you were really in your business because you absolutely just LOVE the products, why aren't you just a client in your opportunity instead of a business builder?
When I ask people that question, sometimes they say something like...
"Because, I think this product is so great that I want to share it with as many other people as possible..."
Ok, understandable... But there's a big problem with that idea.
Being a business builder doesn't help you in any way at all to share the products better...
In fact, it actually hurts you because your prospects that you're supposedly just "sharing" your product with, realize that you have something to gain - money - by recommending this product.
...which immediately lowers the value of your opinion in their eyes.
I mean if I said "[fname] you should try Cascade dishwashing soap"... but you knew that I'd make $20 if you bought it...you'd discount my opinion.
You know you would...everyone does this.
But if someone came along and said "[fname] you should try Electrosol...I've used it for years and it's awesome"... and you knew that they had absolutely nothing to gain by recommending it - you'd probably give it a try if you were in the market for a new dishwashing soap.
I think you're starting to get the point...
I'm not going to go off on the "Everyone Could Use Our Product" crap this industry teaches, because that's a whole other can of worms by itself...
I’ve put together an entire lesson on it…so just go watch that when we’re done here.
So back on point... you are a business builder, ok, and as I just established it's because you want the benefits it brings - more money, time, freedom, and so on.
...which again have NOTHING to do with the actual products themselves.
So when you hear someone say they're in their opportunity because of how incredible and "universal" they think the products happen to be, or how great the compensation plan is, how they're "in on the ground level" or whatever other reason relating only to the opportunity itself....are lying.
...either to everyone they tell that to, to themselves, or both.
You're in this to reach your goals [fname]... and if you're like 99.99% of every other networker out there (which I'm pretty sure you are...) that means that your REAL reason for being a distributor has to do with money in some form or the other.
And guess what...
Your prospects are no different.
Products, compensation plans, who owns the whole deal...and everything else that relates to your opportunity is simply potential.
I'm not saying they don't matter.
It's important that the opportunity that you're with has a solid compensation structure, a solid product behind it, and so on...
...but all those things alone WILL NOT make you money.
Which I'm sure you're starting to figure out if you’ve been using the “old methods” of building your business for any length of time.
The answer to turning the "potential" (products/comp plans/etc) into cash in your pocket is to...
Have A System In Place That Will Turn The "Potential" Of Your Opportunity…agin that’s the Comp Plan, Products, Etc. Into Actual CASH In Your Pocket
That is THE SECRET to incredible success in this industry...and the "psychology" behind how to recruit other networkers into your downline.
Now before I get into how to use this idea to recruit other networkers into your downline and build a "professional" downline like I talked about before with the whole NFL scenario, let's pretend that for just a second that you don't believe a word I'm telling you.
Let me ask you this -
Do you think that you could make a better, more delicious hamburger than McDonald's?
No offense to McDonald's, I mean I do love me a double cheeseburger every now and then...but almost anyone with a grill or even a stove could make a fresher more delicious burger.
Yet McDonald's makes BILLIONS selling their hamburgers.
Why?
Because they have the marketing system in place that allows individuals to buy a franchise...most with no prior hamburger making experience...and instantly start making money selling hamburgers & fries!
In other words, McDonald's succeeds because they have the system in place to turn the potential of hamburgers and fries into cash for their new "distributors"…I mean which is exactly what a franchisee is… Which allows their new distributor to be PROFITABLE right away!
And guess what?
The cycle starts over again. More "distributors" join, more hamburgers/fries get sold...and McDonald's expands to the empire it is today.
Your downline is the exact same thing!
I've already proven to you that people are in this industry to make money...so if you had a system in place that would take a new distributor, show them how to get customers, fill orders, and become profitable right away...they'd join you!
They'd be crazy not to...right? I mean they're here to make money - and if you had a system like that it'd be a sure bet for them…so of course they’d join you!
If you don't think that concept works, why don't McDonald's "distributors" just start their own hamburger stand instead of paying $1 Million dollars + to be a McDonald's "distributor"?
The answer is in what I've just taught you - because they realize that the hamburgers DON'T MATTER.... the system is what REALLY matters!
And by joining McDonald's, they get the system!
Any half-ass cook could make a hamburger... But it takes skill to bring in prospects, turn those prospects into paying customers, and then even turn some of those customers into NEW "distributors".
Again, EXACTLY what you're doing with your opportunity!
If you filled out the paperwork to become a McDonald's "distirbutor", do you think they'd sit there and try to sell you on how great their hamburgers are? Or how wonderful the commission structure is?
No…or at least I highly doubt it -
They'd sell you by showing you how they'll almost guarantee you're success because they'll give you their proven system of making and selling hamburgers!
I mean there’s a lot that goes into making hamburgers and fries and turning a profit…the aseembly line & train employees…the specialized oven you should use…how many meals you should pre-make without wasting them…and so on.
So take a second to realize how much of an impact what I've just shared with you has on your business...
Are you out there running around pitching your products as "univsersal" and telling your prospects that "everyone could use what you've got"?
Do you tell your prospects what a GREAT compensation plan your company has?
Do you try to sell your prospects on joining you by telling them that they could "get in on the ground floor"?
...if you aren't seeing success, I'm willing to bet that's exactly what you're doing.
BUT, now you realize that people really DON'T CARE about anything but making money....
...they may think they care about all those other things but only because they see themselves having success selling the products your company has - but in reality it all comes back to the same thing - making money!
SO...now that you understand WHY your prospects join you, how do you actually convey that to your prospect?
I mean how to you show your potential new distributor that joining YOU is their best option for reaching their goals – again making the most money.
So here’s how to do that… FIRST -
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